Tidy Gals
Visual Identity, Print Design, Web Design
Agency, D&S
Tidy Gals is an organizing service to help declutter the home or office. The client wanted to incorporate a butterfly in her logo to reflect transformation. An icon system was developed to reflect her three main categories of expertise (household organizing, storage solutions, administrative duties). The calming color palette is communicated by the dominance of green and 90% black with highlights of white. The website showcases hotspots of where her services would help free space in the home.