BJ's Restaurant & Brewhouse
POP Design, Packaging Design, Menu Design
Agency, D&S
BJ's is an American restaurant and brewhouse with about 197 casual dining restaurants across the United States. They are known for their California-style deep dish pizza, world-famous Pizookie® dessert and award-winning craft beers. Together with D&S, we have designed print and digital assets to help convey BJ's voice as a restaurant with a brewhouse soul. We developed a digital presence with BJ's app promos, target display ads, social media graphics and emails. As well as assisted with in-store POP elements such as stanchions, table tents, check presenters and animated digital slides. Seasonal food and beverage promotions were strategically designed to standout among BJ's broad menu.