F45 is a global fitness franchise offering group workouts focused on functional training, community, and results. F45 North Point Loma, located in San Diego, opened in June of 2019. From the buildout to navigating a pandemic, our team managed to create a space for a profitable health and wellness community. Leading marketing, design and sales has played a pivotal role in driving business growth. I’ve overseen shoots, branding and campaign rollouts while ensuring alignment with global brand standards. Worked closely with creative agencies to reduce CPL and boost click-through rates while driving engagement through email campaigns. By analyzing campaign KPIs, I’ve refined targeting strategies and improved member acquisition. I’ve also built and led a team of coaches, marketers, and contractors to ensure consistency across operations and brand execution.
Exterior Build-Out
Municipal x F45 Apparel Collaboration Shoot
Global & Local Charity Fundraising In-Studio
Community Sponsorships & Events
Outdoor Shoot - Pandemic Pivot
Milestones and Challenge Winners
Indoor Shoot